A £30,000 website. From just £159* a month.
Bespoke design. Hand-written code. Built around your brand, then handed over so you can make changes yourself — in plain English.
No developers. No ticket queues. No waiting on us.
*Starter plan, paid monthly. Platform fee included, no upfront cost.
Candles, handmade in Chorley.
Small-batch soy candles, poured by hand and delivered to your door across the UK.
Shop the rangeWe've partnered with a diverse range of companies.
Agency websites cost a fortune to change a single line.
£30k builds. Three-month lead times. And when you want to tweak a headline, you file a ticket and wait. You never really owned it.
Built once. Yours forever.
Design
World-class designers, not templates. Every site is designed by a human, around your brand — then powered by AI to bring it to life.
Designed by humans. Powered by AI.
Your brand, on the page.
Build
Hand-coded — not WordPress, Wix or Squarespace. Fast, clean, and genuinely yours.
Live within 2 weeks of design sign-off. No excuses.
<section class="hero"> <h1>Change everything.</h1> <button>Start your build</button> </section>
Handover
You get the finished site, fully yours to edit — with AI built in. We keep the codebase on our workflow, so every change stays fast, safe and instant.
Full control. We handle the code.
Full editing control.
We keep the codebase on our git — you get instant, unlimited edits.
Edit
Type the change you want, or drop in an image. It goes live in seconds — no developer required.
Type it. See it. Done.
"Add these images to a scrolling gallery."
✦ Live in 2 secondsGrow
Grow with SEO built in — type the subject and keywords you want to rank for, and a new article is written in seconds. We stay on for strategy, campaigns and the bigger builds — on your terms.
Your site. Your data. Your terms.
Type it. See it. Done.
Describe the change in plain English. Your site updates live — while you watch.
Train harder. Anywhere.
Boxing-inspired classes, streamed live and on demand.
Start free trial£30,000 quality. A fraction of the cost.
You'll never need a new website again.
Most agencies build your site, then charge you every time you want to change something. We've flipped that. A site that doesn't age — it evolves with your business, your customers and your market.
We build & design it properly
Professionally designed, custom-coded websites. No bloated page builders, no templates. Fast, secure, SEO-ready and built to convert.
We hand over the agent
Your site is built so AI agents can work on it safely. Write blogs in your own voice, launch landing pages, update prices and team pages. Describe it in plain English — on brand, within our guardrails. Every change is tracked and can be rolled back.
GPTMate tells you what to change
GPTMate learns from every visitor conversation and journey, then gives you ready-made prompts to copy straight into your agent. Copy. Paste. Publish.
“Visitors keep asking about delivery. Add a delivery FAQ to product pages.”
We're still here
You run the day-to-day. We focus on strategy, performance, paid media and the bigger builds. No more agency rates for a sentence change.
We build the engine. GPTMate reads the road. You take the wheel.
Pick your plan. Buy outright, or spread the cost monthly.
Every plan carries a £39/mo platform fee — workflow, hosting, version control, domain, security & support. Included in your monthly price; added on top if you buy outright.
Starter
A single bespoke site, done right
- 1–3 page bespoke design
- Hand-coded build (not a template)
- Own it outright, or buy out your monthly plan any time
Optional add-ons: AI Editing £35/mo, GPTMate.
Start your buildGrowth
Fully bespoke, built to grow with you
- 5–8 page bespoke design
- AI-editable — change your site in seconds
- Priority support
- Own it outright, or buy out your monthly plan any time
Optional add-ons: AI Editing £35/mo, GPTMate.
Start your buildCustom
Integrations, bookings, e-commerce, GPTMate
- Unlimited pages
- Everything in Growth
- E-commerce on Shopify, with a custom-coded front end
- Custom integrations & functionality
- Dedicated build consultation
- Own it outright, or buy out your monthly plan any time
Optional add-ons: AI Editing £35/mo, GPTMate.
Start your buildIncludes setup, so you and your team can edit your own site by typing the change or uploading an image — live in seconds.
Optional add-on to any tier, billed monthly. AI tokens are not included — you bring your own Claude subscription.
Learns from every visitor conversation and journey, then gives you ready-made prompts to paste into your agent. Data-driven changes, not hunches.
Optional add-on to any tier.
Ask about GPTMateAll prices ex. VAT. Pay monthly and you can buy your site outright at any time — see our payment terms.
For brands that want control — not a dev team on payroll.
Everything, and the keys.
Web design for Chorley, Preston, and the towns around them.
We're based in Chorley, and most of our clients are too — alongside businesses across Preston and the wider Lancashire area. If you want a web designer who'll meet you in person, understand your trade, and hand you a site you can actually edit yourself, that's what we built Soft Sell Digital to do.
Want the longer version? Read our guide to web design in Chorley or our guide to web design in Preston.
Bespoke websites. Built once. Changed forever — by you.
Tell us about your brand. We'll design the site, build it, and hand you the keys.
£30,000 quality — for around 10% of the cost.